A Digital Marketing Specialist with expertise in UX/UI design, focused on creating engaging digital experiences through user-centered and creative design and strategic marketing. Experienced in executing cross-channel campaigns, managing event promotions, and utilizing Adobe Analytics to drive performance. Skilled in email marketing, automation, and content creation to enhance brand visibility.
01 Skills
MY SKILLS AND KNOWLEDGE LEVEL
Application
85%
Website
90%
Logo Design
95%
PHOTOSHOP
80%
ILLUSTRATOR
75%
JAVASCRIPT
80%
HTML & CSS
85%
02 PORTFOLIO
CHECK OUT MY LATEST WORK
03 EXPERIENCE
2024-2026
Oral Cancer Institute – Digital Marketing Specialist
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Promoted oral health awareness through targeted marketing campaigns and educational materials.
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Organized and promoted symposiums and study clubs as part of public relations campaigns, strengthening digital engagement and supporting broader marketing objectives.
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Designed flyers, promotional materials, newsletter and event assets using Canva, Adobe Illustrator, and Figma to enhance brand visibility.
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Developed engaging marketing materials to enhance brand visibility and customer engagement across digital platforms.
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Managed social media platforms (Facebook, Instagram, LinkedIn, YouTube) using content Management systems like Meta Business Suite and LinkedIn Campaign Manager to raise awareness about oral cancer and improve audience engagement.
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§ Managed paid media campaigns across various platforms to drive website traffic and conversions.
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§ Implemented performance tracking systems to monitor campaign effectiveness and optimize digital marketing strategies.
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Utilized A/B testing to improve performance of website content and landing pages, driving higher digital engagement.
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Leveraged Search Engine Optimization (SEO) strategies to increase website visibility and organic traffic for digital marketing campaigns.
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Enhanced user experience through targeted digital marketing campaigns, increasing engagement and conversion rates.
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Designed wireframes, prototypes, and visual mockups using Figma, Adobe Illustrator, Constant contact, Mailchimp and Canva for email campaigns.
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Executed multivariate testing strategies to optimize website performance and user engagement for digital marketing campaigns.
2023-2024
Keyvelopers – Web Design Agency | Freelance UX/UI Designer
2024-2026
Rouzatirugs – Rug Store in Chicagoland | UX/UI Designer
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Utilized HTML and CSS to optimize landing pages for conversion, supporting digital marketing specialist objectives and lead generation.
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Applied user-centered design thinking to identify everyday friction points and develop creative, scalable solutions aligned with brand experience.
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Analyzed social media marketing performance metrics to optimize campaigns and achieve digital marketing objectives.
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Managed digital marketing programs across various platforms, optimizing campaigns for maximum reach and impact.
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Expertise in conducting research to identify market trends and consumer behavior for digital marketing campaigns.
